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商贸英语(王玉环 赖艳 主编)课件习题答案chapter2

– ()– Yes, I will try my best.

A、Do you know about business tax?

B、What do you think about business tax?

C、Can you give me a brief introduction about business tax?


参考答案:C


Principles of Marketing Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. Decide if each of the following statement is TRUE (T) or FALSE (F).

1. In order to succeed in business, three principles of marketing should be kept in mind.()

2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.()

3. The profitable sales volume is the volume of sales that will bring a business profit.()

4. The maximum sales volume refers to the biggest sum of retail sales.()

5. Profitable sales volume is as important as the maximum sales volume.()


参考答案:FTTTF


()?

Yes, I will try my best.

A、 Do you know about business tax

B、 Can you give me a brief introduction about business tax

C、What do you think about business tax


参考答案:B


Which of the following choices is informal complimentary close of business letters?

A.faithfully yours

B.yours sincerely

C.yours truly


参考答案:C


You have been tasked with creating Business Events for an E-Business Suite workflow project. Whatwould you use to create your Business Events?()

A. Oracle Workflow Builder

B. Oracle Workflow Definition Loader

C. Oracle Business Event Definition Loader

D. Workflow Administrator Web page in E-Business Suite


参考答案:D


Chapter Two新编外贸英语教程International Business CorrespondenceContentsTeaching ObjectivesText AnalysisChapter TwoTechnical TermsExercises新编外贸英语教程Specimen Letters Teaching ObjectivesUpon completion of this chapter, you willUnderstand the essence of business lettersKnow the elements of business letters Learn the format and outline of business letters Identify the principles of business lettersIntroduction to the ChapterFocus of the chapter Learn several aspects of business letters, including the essence and basic elements of business letters, the envelope addressing, the format, outline and the principles of business letters. Teaching methods Theoretical illustration & practical application Introduction to the Chapter In this chapter, several aspects of business letters will be discussed. Business letters are one of the most important ways to communicate with others in business world. This chapter will focus on the discussion of the basic knowledge of business letters. Introduction to the Chapter The first part talks about the essence of business letters. The second and third part deals with elements of a business letter and the envelope addressing. The fourth part tells us format and outline of a business letter. The last part is about the principles for business letters. Text Analysis2.1 International Business Correspondence2.2 The Essence of Business Letters2.3 Elements of Business Letters2.4 Envelope Addressing2.5 Business Letter Format and Outline2.6 Basic Principles for Business Letters2.1 International Business Correspondence Business letter writing is experiencing a rebirth. Millions of business communications which were conducted through many other ways. Even though the ability to write an effective business letter is still very important to any business person who wants to represent themselves positively to their customers, competitors and employers.2.2 The Essence of Business Letters Every business letter communicates in two distinct ways. The reader gets meaning out of what is said and how it is said in a letter. 2.2 The Essence of Business Letters We must make sure that both the clarity of the message (what the letter says) and its character (how the letter says it) help to evoke that reaction.2.3 Elements of Business LettersLetterhead ReferenceDateInside addressAttention lineSalutationSubject lineBody of a letterComplimentary closeSignatureIEC blockPostscriptThe general position of these elements is shown in the following sample: LetterheadReference numberDateInside address_Attention lineSalutation Subject lineBody_Complimentary closeSignatureIEC blockPostscript In the following, we will examine each element according to their order in a letter t、o see what functions it serves and how it should be constructed.2.3 Elements of Business Letters2.3.1 Almost every business firm uses letterhead stationery for their letters nowadays. Letterhead is usually the most obvious element in a business letter, taking the topmost part of the paper. It identi、fies where the letter comes from and it provides the recipient with the first impression of the letter. 信头Letterhead2.3.1 Letterhead A letterhead always contains the companys name, address, telephone number, fax number, internet address, e-mail address, etc. Sometimes a trademark or brief slogan is

Identify two tasks of the Application tier in 11i Oracle Applications architecture. ()(Choose two.)

A.process business logic

B.store business logic in the database

C.retrieve business logic from the database

D.manage communication between desktop/client tier and database tier


参考答案:A, D


The five general electronic commerce categories are business-to-consumer, business-to-business, business processes, consurler-to- (71) ,and business-to-government.

A.consumer

B.govern nent

C.business

D.customers


正确答案:A
本题考查电子商务模式中专用名词的说法。C2C是指consumer-to-consumer。


To get help from a venture-captial company, you may have to__________.

A.put up with unfair terms
B.change your business line
C..enlarge your business scope
D.let them operate your business

答案:A
解析:
文章第二段“But l was warned they took a huge share of company for the money they putin.”可知。投资公司会拿走公司很大一部分股份,因此这种交易是不公平的。故选A项。


The five general electronic commerce categories are business-to-consumer,business-to-business,business processes,consumer-to-______,and business-to-government.

A.consumer
B.government
C.business
D.customers

答案:A
解析:


Businesses have also been engaging in a type of electronic commerce, ______ occurs when one business transmits computer-readable data in a standard format to another business.

A.EFT
B.EDI
C.ERP
D.CRM

答案:B
解析:

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