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2022年英语大试卷第一册第十单元答案

(b) Good Sports Limited has successfully followed a niche strategy to date.

Assess the extent to which an appropriate e-business strategy could help support such a niche strategy.

(8 marks)


正确答案:
(b) Good Sports has pursued a conscious niche or focus differentiation strategy, seeking to serve a local market in a way that
isolates it from the competition of the large national sports good retailers competing on the basis of supplying famous brands
at highly competitive prices. Does it make strategic sense for Good Sports to make the heavy investment necessary to supply
goods online? Will this enhance its ability to supply their chosen market?
In terms of price, e-business is bringing much greater price transparency – the problem for companies like Good Sports is
that customers may use their expertise to research into a particular type and brand of sports equipment and then simply
search the Internet for the cheapest supply. Porter in an article examining the impact of the Internet argues that rather than
making strategy obsolete it has in fact made it more important. The Internet has tended to weaken industry profitability and
made it more difficult to hold onto operational advantages. Choosing which customers you serve and how are even more
critical decisions.
However the personal advice and performance side of the business could be linked to new ways of promoting the product
and communicating with the customer. The development of customer communities referred to above could be a real way of
increasing customer loyalty. The partners are anxious to avoid head-on competition with the national retailers. One way of
increasing the size and strength of the niche they occupy is to use the Internet as a means of targeting their particular
customers and providing insights into the use and performance of certain types of equipment by local clubs and users. There
is considerable scope for innovation that enhances the service offered to their customers. As always there is a need to balance
the costs and benefits of time spent. The Internet can provide a relatively cost effective way of providing greater service to
their customers. There is little in the scenario to suggest they have reached saturation point in their chosen niche market.
Overall there is a need for Good Sports to decide what and where its market is and how this can be improved by the use ofe-business.


What does the author expect to show by Jeff’s story ?

A. honesty can be of great help.

B. A bad thing can be turned into a good one.

C. Helping others cheat can do good to nobody.

D. One should realize the wrong in his bad deeds.


正确答案:D


What is the moral lesson of the story?

A. An act of kindness may help develop honesty in a person.

B. An act of kindness may turn all thieves into honest people.

C. People are honest because they have all been treated kindly.

D. People are dishonest because they have been treated unkindly.


正确答案:A


Project()Management is the Knowledge Area that employs the processes required to ensure timely and appropriate generation, collection, distribution, storage, retrieval,and ultimate disposition of project information.() A.Integration B.Time C.Planning D.Communication


正确答案:D
项目沟通管理是使用所需过程以确保及时、恰当地产生、收集、分发、存储、收回和最终处置项目信息的知识域。


Amortization is the allocation process of writing off bond premiums and discounts to interest expense over the life of the bond issue.()


正确答案:对


Unit 10Part 1 Word Dictation1-5:demonstrate,integrity,boundary,scarce,consist6-10:ensure,assure,protest,intelligent,clarify11-15:appoint,tempt,rely,inevitably,preserve16-20:fashionable,convenience,component,enrich,tough21-25:contemporary,ultimate,cheat,appropriate,download26-30:reconcile,moral,expense,press,property31-35:issue,incline,notion,honesty,structure36-40:transform,curb,strategy,proof,semesterPart 2 Dictation1-5:demonstrated,applies,ensure,assure,clarify6-10:appropriate,protested,engaged,dilemma,access11-15:issues,transform,perceive,strategy,cynical16-20:yield to,figure out,inclined to,given credit,bottom linePart 3 Understanding Long ConversationsRecording 1 1-5: C C B D ATranscript:Mr. McCracken: Hello. Hello? Is anyone there? Dr. Wallace: What? What is it? Whos there at this time of night? Mr. McCracken: Its 4:30 in the afternoon, Dr. Wallace. Im Friedrich McCracken, town official. Ive come to help you because Ive heard that you were sick. Dr. Wallace: Oh, Im sorry. Ill open the door right away. Welcome in, Mr. McCracken. Im afraid that I dont have any tea to offer you. Mr. McCracken: Thats quite all right. I wont be long. Dr. Wallace: What can I do for you? Mr. McCracken: Ive brought some medicine for you to take. Dr. Wallace: Oh, thank you. I would have gone to the store myself, but I. wait, where did you get that medicine? Mr. McCracken: At your medicine shop. Whats the problem? Dr. Wallace: I cant take that. Please, go to another shop and bring me back some more medicine. Mr. McCracken: You wont take medicine from your own shop? Is this a joke? Dr. Wallace: No. You see, Im not even a real doctor. Questions 1. When did Mr. McCracken go to Dr. Wallaces home? 2. Why did Mr. McCracken visit Dr. Wallace? 3. What was Mr. McCrackens job? 4. Why didnt Dr. Wallace offer Mr. McCracken a cup of tea? 5. Why didnt Dr. Wallace take the medicine that came from his shop?Part 4 Understanding PassagesRecording 1 1-5: A C A D BTranscript:An old, blind woman invited a doctor to her home and said that if he cured her eyes, he would receive money from her; but if not, she would give him nothing. Having made this agreement, the doctor brought medicine and treated the womans eyes time after time, and on every visit he took something away. When he had stolen all her property, he cured her blindness and asked for the promised money. The woman, however, refused to pay since all the goods in her house were gone. She argued, I did promise to give you a sum of money if I should recover my sight. But, I think that I must still be blind. Before you came to my house, I had many things. But now, though you say I am cured of my blindness, I am not able to see a single th、ing in my home. Questions 1. What was the agreement between the blind woman and the doctor? 2. What did the doctor do each time he visited the blind woman? 3. When did the doctor cure the old woman? 4. What did the old woman find when she was cured? 5. Why did the old woman refuse to pay the doctor?、Recording 2 1-5: D C B A DTranscript:A famous psychologist got 77 people to volunteer for an unusual project. All were asked to keep diaries for a week and record the number of the lies they told. The result was that only one person claimed he had told no lies. The others told 873 altogether. The li

( )is the process of managing procurement relationships , monitoring contract performance, and making changes and corrections as appropriate,and closing out contracts.

A、Control Procurements

B、Conduct Procurements

C、plan Procurements management

D、Procurements strategy


参考答案:A


You are the administrator of a SQL Server 2000 computer. You are creating a data transformation services package. As the first step in this process, you need to load data from text files into a database table. These text files contain data on new stores that join your franchise. The text files list the data columns in the following format StoreID, StoreName, Address, City, State, PostalCode, ManagerID, StoreTypeID, FacilityID.

The destination table is configured as shown in the exhibit.

You want to load the data into the table as quickly as possible. What should you do?

A.Use a Bulk Insert Task to read the data into a temporary table. Use an Execute SQL task to import the appropriate data into the destination table.

B.Create and edit a format file to select the columns you want to import. Use a Bulk Insert Task, and then specify the format file to import the appropriate data into the destination table.

C.Use a transform. data task to import the data. Use Microsoft ActiveX transformation scripts to write the appropriate data to the appropriate columns in the destination table.

D.Create and edit a format file to select the columns you want to import. Use a transform. data task, and then specify the format file to import the appropriate data into the destination table.


正确答案:B
解析:Explanation:TheBulkInsertTaskisthefastestmechanismforcopyinglargeamountsofdataintoaSQLServer2000tableorview.However,transformationscannotbeperformedonthedatawhileitismovedfromthesourcefiletothetableorview,asthiswouldslowdownthedatacopyprocess.ThusthetextfilemustbeformattedbeforetheBulkInsertTaskisused.TheformatfileprovidesthedefaultinformationusedeithertobulkcopythedatainthedatafileintoaninstanceofSQLServer2000ortobulkcopydataoutfromthetable.TheformatfilealsoprovidesawaytobulkcopydataselectivelyfromadatafiletoaninstanceofSQLServer.Thisallowsforthetransferofdatatoatablewhenthereisamismatchbetweenfieldsinthedatafileandcolumnsinthetable.Byusingaformatfile,itispossibletobulkcopydataintoaninstanceofSQLServerwithouthavingtoaddordeleteunnecessarydata,orreorderexistingdata,inthedatafile.IncorrectAnswers:A:TheBulkInsertTaskisthefastestmechanismforcopyinglargeamountsofdataintoaSQLServer2000tableorview.Itcanmakeuseofaformatfilethatallowsforthetransferofdatatoatablewhenthereisamismatchbetweenfieldsinthedatafileandcolumnsinthetable.Byusingaformatfile,itispossibletobulkcopydataintoaninstanceofSQLServerwithouthavingtoaddordeleteunnecessarydata,orreorderexistingdata,inthedatafile.Itthusmakestheneedtofirstimportthedataintoatemporarytableobsolete.C:TheTransform.Datataskisusedtocopydatabetweenasourceanddestinationandtooptionallyapplycolumn-leveltransformationstothedata.TheTransform.DatataskisthemostbasicimplementationofthedatapumpengineinDataTransformationServices(DTS)andisoptimizedforinsert-basedcopyingandtransformingofcolumn-leveldatabetweencommercialdatabases,spreadsheets,andtextfiles.However,theBulkInserttaskprovidesthebestperformanceforbulkinsertingtextfilesintoSQLServer2000,althoughitcannotbeusedtotransform.data.D:TheBulkInsertTaskisthefastestmechanismforcopyinglargeamountsofdataintoaSQLServer2000tableorview.Itcanmakeuseofaformatfilethatallowsforthetransferofdatatoatablewhenthereisamismatchbetweenfieldsinthedatafileandcolumnsinthetable.Byusingaformatfile,itispossibletobulkcopydataintoaninstanceofSQLServerwithouthavingtoaddordeleteunnecessarydata,orreorderexistingdata,inthedatafile.


Project(74)Management is the Knowledge Area that employs the processes required to ensure timely and appropriate generation, collection, distribution, storage, retrieval, and ultimate disposition of project information.

A.Integration

B.Time

C.Planning

D.Communication


正确答案:D
解析:项目沟通管理是使用所需过程以确保及时、恰当地产生、收集、分发、存储、收回和最终处置项目信息的知识域。


The onus of proof is upon ______the party claiming in general average to show that the loss or expense claimed is properly allowable as general average.

A.the party from which general average is claimed

B.the party claiming in general average

C.the carrier

D.the shipper


正确答案:B


()is the process of managing procurement relationships,monitoring contract performance,and making?changes and corrections as appropriate,and closing out contracts.

A.Control Procurements
B.Conduct Procurements
C.Plan Procurement management
D.Procurement strategy

答案:A
解析:
()是管理采购关系、监控合同执行情况、进行适当的更改和更正以及结束合同的过程。
A.控制采购B.实施采购C.计划采购管理D.采购策略

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